Dynamic pricing in Build To Rent

David Woodward, CEO of Global Apartment Advisors, joined this webinar to explore how dynamic pricing strategies can be tailored to the Build-to-Rent (BTR) and Single-Family Rental (SFR) markets. Together with peers Richard Smith, Managing Director at Moda Life Management, and Greg Einfeld, Director at Price Wizard, the discussion covered integrating dynamic pricing with existing property management and CRM systems, key ethical considerations around affordability and potential discrimination, and the reputational risks of perceived unfairness or price gouging. The panel also looked ahead to the future of dynamic pricing, highlighting the role of AI, data analytics, and emerging technologies in building resilient, future-proof strategies.